Nougat London Debuts at 2026 Shanghai CBE
Strengthening Its Presence in Asia with "Rituals That Work" at the Core
【Shanghai · 14 May 2026】 – British beauty and lifestyle brand Nougat London is exhibiting at the 30th China Beauty Expo (CBE Shanghai) from 12 to 14 May 2026, marking another significant appearance in the Asian market following its participation in Cosmoprof Worldwide Bologna in Italy.
At this year's expo, Nougat London continues to champion its core philosophy "Rituals That Work" , presenting the unique charm of the British approach to wellbeing to consumers and partners across Asia. The booth design is rooted in understated British aesthetics, showcasing products that combine efficacious plant-based ingredients with modern scientific formulations – embodying the brand's ethos: "Powered by Nature. Proven by Science."
Deepening the Asia Strategy: From the UK to China
Founded by Harry Rogers in London in 1990, Nougat London is a British beauty brand dedicated to the philosophy of everyday wellbeing. In recent years, the brand has accelerated its international expansion. Following market entries in Italy, Europe and North America, its presence at CBE Shanghai signals a strong commitment to the Asian market – and China in particular – as part of its long-term vision.
The brand team commented:
"CBE Shanghai is one of the most influential beauty industry events in Asia. We see it as an ideal platform to build meaningful connections with partners in China and beyond, and to bring the 'Rituals That Work' philosophy to a wider audience – turning everyday care into effective rituals, grounded in both nature and science."
Asia Market Strategy: From Exhibition to Long-term Presence
Participating in CBE Shanghai is a key step in Nougat London's efforts to deepen its footprint in Asia. The brand will focus on:
l Premium retail and boutique buyer channels in China and across Asia
l Expanding partnerships with major e-commerce platforms
l Localised brand communications and consumer engagement strategies
Nougat London believes that by blending its British ritual-led aesthetic with a genuine understanding of local markets, it can build a sustainable, long-term presence across Asia.
Post-Exhibition Outlook
Through its participation in CBE Shanghai, the Nougat London team has gained a deeper understanding of the Asian market and established connections with many potential partners. Going forward, the brand will build on these experiences to further strengthen its presence in Asia – offering consumers high-quality products and services that are tailored to local needs.
About Nougat London
Nougat London was founded in London in 1990 by Harry Rogers. It is a British beauty brand centred on the philosophy of everyday wellbeing, guided by the principle:
"Rituals That Work – Powered by Nature. Proven by Science."
By combining efficacious plant-based ingredients with modern scientific formulations, the brand creates products that deliver both results and sensory pleasure – transforming daily routines into meaningful rituals. Its portfolio spans hair care, body care, natural hair colour, home fragrance and nutritional supplements, supporting balance and wellbeing in today's fast-paced world.
Business Enquiries
Nougat London – Brand & Partnerships Team
Email: info@nougatlondon.com
Website: www.nougatlondon.com
