Nougat London Featured in GQ's "Face Value" Column

Nougat London Featured in GQ's "Face Value" Column

May 01, 2026

Nougat London Featured in GQ's "Face Value" Column

British scalp care brand Nougat London has been officially featured in GQ magazine's "Face Value" column.

GQ, which stands for "Gentlemen's Quarterly", is one of the world's leading men's lifestyle magazines, published by Condé Nast. British GQ holds significant influence in the fields of men's grooming and skincare, and is widely regarded as the men's equivalent of Vogue.

The two featured products are from Nougat London's anti-hair loss shampoo range, targeting the two most common scalp concerns for men: firstly, flat, limp roots caused by excess oil; and secondly, dandruff and itching.

The Refreshing & Vibrancy Anti-Hair Loss Shampoo is centred on the idea of "helping hair stand up again" – by improving the scalp's oil and moisture balance, reducing excess sebum production, and providing support at the roots, it makes hair appear fuller and more voluminous. For men whose hair falls flat within hours of washing, this is a product that can genuinely transform their daily experience.

 

The Scalp Purifying Balance & Anti-Hair Loss Shampoo focuses on the fundamental health of the scalp environment. By inhibiting Malassezia and purifying the dandruff layer, it reduces recurring dandruff issues at their source. With the scalp no longer itching, hair can naturally grow in a healthier environment.

Both products share the same solid formulation logic: a silicone-free, sulphate-free amino acid cleansing system, combined with active anti-hair loss ingredients and a variety of natural botanical extracts. They also adhere to a "nine-free" formula, avoiding soap bases, alcohol, artificial colours, mineral oils and other ingredients that may irritate the scalp. The anti-dandruff version additionally includes salicylic acid and alpha-glucan oligosaccharide to enhance its dandruff-fighting efficacy.

Nougat London team commented: "We are deeply honoured to receive this recognition from GQ's 'Face Value' column. This is not about chasing trends, but about providing men with a genuine, straightforward and sustainable scalp care solution. Often, men aren't unwilling to care for themselves – they simply cannot find a simple and effective option."

 

About Nougat London

Nougat London was founded in 1990 in London, UK, by Harry Rogers. It is a British beauty brand focused on the philosophy of physical and mental wellbeing, adhering to the brand ethos: "Rituals That Work – Powered by Nature. Proven by Science."

The brand combines efficacious botanical ingredients with modern scientific formulas to create products that deliver both effectiveness and a sensory experience, transforming daily care into meaningful life rituals. Its product range includes hair care, body care, natural hair colour, home fragrances, and nutritional supplements, bringing balance and health to the fast-paced modern life.

 

Business Enquiries

Nougat London – Brand & Partnerships Team
Email: info@nougatlondon.com
Official Website: 
www.nougatlondon.com

 

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