Nougat London Goes Global with British Ritual Aesthetics
Brand Accelerates International Expansion as Mark Talks "Nature Meets Science" and Market Vision
【March 2026】 Founded in London, UK, natural wellness brand Nougat London is accelerating its global expansion with a clear brand philosophy and product architecture. Recently, the brand made a strong appearance at Cosmoprof Worldwide Bologna, engaging in in-depth discussions with distribution partners and industry peers from Europe, Asia, North America and beyond, further driving its international growth.
"We are growing together with partners in different markets, bringing the British wellbeing philosophy to consumers around the world," the Nougat London brand team shared at the Italian exhibition.
From London: A Brand Story About "Pampering Yourself"
Nougat London was founded in London in 2000 by Harry Rogers. The brand name "Nougat" comes from the founder's love of beautiful, refined things – soft, sweet, and with a touch of little luxury.
From the very beginning, the brand's philosophy has been "Pamper & Indulge" – creating small moments of relaxation and self-care in the midst of busy daily life.
Over the past two decades, Nougat London has grown from its beginnings at Harrods in London into a full "head-to-toe wellbeing brand" spanning hair care, body care, natural plant-based hair colour, skincare, home fragrances and nutritional supplements.
Today, the founder's son, Mark Rogers, has officially joined the core brand team and become a key force in driving its international expansion. Having grown up alongside his father, Mark has a natural and deep understanding of the brand's philosophy. "The name 'Nougat' reflects the founder's love of beautiful, refined things. From the start, our philosophy has been to help people find moments of relaxation and self-care in their daily lives."
Brand Philosophy: Rituals That Work
Nougat London's brand promise is "Rituals that Work" – combining fragrance with science to create products that are not only effective but also make you feel good, transforming daily care into a truly tangible and sustainable wellness ritual.
The brand's core point of difference is balance: not just a natural brand, not just a science brand – but the two combined. Plant-based formulations, together with refined textures and fragrances, turn daily care into a pleasure.
"We combine nature with science to create products that are not only effective but also make you feel good. We turn daily care into a truly tangible and sustainable wellness ritual," says Mark Rogers, articulating the evolved brand philosophy.
From the UK to the World: The Italian Exhibition as a New Global Launchpad
Cosmoprof Worldwide Bologna, as a major platform for the global beauty industry, serves as a vital bridge connecting Nougat London with European and global markets. At the exhibition, the brand not only showcased its full product range but also established connections with potential partners from Italy, France, Germany, the Middle East, Southeast Asia and beyond, exploring together how to bring "British ritual aesthetics" into the lives of consumers from different cultural backgrounds.
Looking back at the brand's journey, Nougat London has gained recognition from renowned department stores worldwide, including Harrods in London, TSUM in Moscow, Takashimaya in Singapore, David Jones in Australia, and Henri Bendel in the United States. These achievements not only confirm the brand's premium positioning but have also provided invaluable experience for today's global expansion.
"Today, Nougat London has evolved into a complete, head-to-toe wellbeing brand. We offer hair care, body care, natural hair colour, skincare, home fragrances and even nutritional supplements – all products are designed around daily wellness," Mark adds.
Brand Accolades
Nougat London has received numerous international awards in recent years, confirming its expertise in the natural care sector:
l Featured multiple times in 《British Vogue》 and 《British GQ》
l LUXlife Global Excellence Awards 2025 – "Best Plant-Based Hair Care Brand – UK"
l Beauty Shortlist Awards 2026 – Scalp Purifying Balance & Anti-Hair Loss Shampoo received "Commended" award; Booster Detox received "Wellbeing Awards – Best Prebiotic Supplement"
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About Nougat London
Nougat London was founded in 1990 in London, UK, by Harry Rogers. It is a British beauty brand focused on the philosophy of physical and mental wellbeing, adhering to the brand ethos: "Rituals That Work – Powered by Nature. Proven by Science."
The brand combines efficacious botanical ingredients with modern scientific formulas to create products that deliver both effectiveness and a sensory experience, transforming daily care into meaningful life rituals. Its product range includes hair care, body care, natural hair colour, home fragrances and nutritional supplements, bringing balance and health to the fast-paced modern life.
Business Enquiries
Nougat London – Brand & Partnerships Team
Email: info@nougatlondon.com
Official Website: www.nougatlondon.com
