Nougat London Debuts at Cosmoprof Worldwide Bologna
Exhibiting in the UK Pavilion, Bringing British Ritual Aesthetics to the Global Market
【Bologna · March 2026】 Founded in London, UK, natural wellness brand Nougat London took part from the 26th to the 28th of this month in Cosmoprof Worldwide Bologna – the premier international event for the beauty industry – and officially exhibited in the UK Pavilion.
From London to Bologna, Nougat London presented its authentic British ritual aesthetics to professional buyers from around the world under the theme "Rituals That Work".
The Natural Power of the UK Pavilion
As one of the representatives of British natural care brands, Nougat London appeared alongside many other outstanding brands in the UK Pavilion, showcasing the diverse appeal of British aesthetics. The brand adheres to a plant-based, Clean Beauty philosophy, makes extensive use of efficacious botanical ingredients, and offers a complete product range spanning body and bath care, hair care, home fragrances, and nutritional supplements.
Brand founder Harry Rogers explains the original vision of Nougat London:
"London is probably one of the busiest cities in the world. I want to carry forward these decades of commitment to high quality and luxury experiences, using the power of nature to help busy people enjoy a high-quality 'me time' whenever they need it."
Ritual Is the Soul of the Brand
In Nougat London's view, skincare and body care should not be merely functional steps. Instead, they form a process of awakening and healing for both mind and body – From Breath to Skin – while delivering genuine efficacy.
Whether it's a morning wake-up, a bath, or a quiet moment before sleep, every Nougat London product is designed as a "ritual entry point." The brand does not chase a single viral product, but rather builds a sustainable wellness lifestyle – turning daily care into a moment to look forward to, every single day.
At this year's Cosmoprof Bologna, the Nougat London booth used "ritual" as the central thread of the experience, guiding visitors to experience firsthand that "Rituals That Work" means rituals are not only beautiful, but also effective.
On the Show Floor: In-Depth Conversations with Global Partners
During the exhibition, the Nougat London team engaged in in-depth discussions with partners and industry peers from various regions, sharing the brand's philosophy and product innovations, and receiving valuable feedback and inspiration.
Networking Dinner Hosted by the UK Department for Business and Trade
During the exhibition, the Nougat London team was invited to a networking dinner hosted by the UK Department for Business and Trade. They gathered with beauty industry representatives from around the world and fellow British brands to discuss development opportunities for British brands in the international market.
Mark Rogers Gives an Interview to Italian Media
Mark Rogers, the founder's son and a core member of the Nougat London team, gave an interview to Italian media at the exhibition. During the conversation, Mark shared the brand's origin story, which began in London, as well as his vision for the brand's future global development.
"We are bringing the philosophy that my father established over twenty years ago to more consumers around the world, using clearer product language and scientific substantiation."
Post-Exhibition Outlook
Through its participation in Cosmoprof Worldwide Bologna, the Nougat London team gained valuable experience in international exhibitions and strengthened its connections with the global market. Moving forward, the brand will leverage this experience to continue promoting British ritual aesthetics and the "Rituals That Work" philosophy to markets worldwide, providing consumers with even higher quality products and services.
About Nougat London
Nougat London was founded in 2000 in London, UK, by Harry Rogers. It is a British beauty brand focused on the philosophy of physical and mental wellbeing, adhering to the brand ethos: "Rituals That Work – Powered by Nature. Proven by Science."
The brand combines efficacious botanical ingredients with modern scientific formulas to create products that deliver both effectiveness and a sensory experience, transforming daily care into meaningful life rituals. Its product range includes hair care, body care, natural hair colour, home fragrances, and nutritional supplements, bringing balance and health to the fast-paced modern life.
Business Enquiries
Nougat London – Brand & Partnerships Team
Email: info@nougatlondon.com
Official Website: www.nougatlondon.com
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