Nougat London Attends Official Department for Business and Trade Reception at Cosmoprof Bologna 2026
Representing British Lifestyle Brands at the Heart of the Global Beauty Industry
【LONDON / BOLOGNA, March 2026】 – British beauty and lifestyle brand Nougat London has been officially invited to attend an official industry reception hosted by the Department for Business and Trade (DBT) in partnership with the British Beauty Council. The event took place on the evening of 26 March 2026 at the Starhotels Excelsior in Bologna, Italy, and was one of the key official networking platforms during Cosmoprof Worldwide Bologna 2026, the world's premier beauty exhibition.
The reception brought together leading British beauty brands, international distributors, retail channel representatives, platform partners (including the Amazon Beauty team), and European official bodies, serving as an important window for driving the internationalisation of the British beauty industry. As one of the invited brands, Nougat London participated alongside a number of other high-quality British companies, reflecting its growth potential and brand value in the global beauty and wellbeing space.
Official UK Endorsement Strengthens Brand's International Positioning
As a key industry event organised by UK official bodies, this reception not only represented the collective strength of the British beauty industry but also served as an important milestone for brands seeking access to high-quality international channels.
At the concurrent Cosmoprof Bologna 2026 (26–29 March), the UK Pavilion was located in Hall 22, bringing together more than 40 British companies, of which 30% were first-time exhibitors. The pavilion showcased the UK's leading advantages in innovation, sustainability, and omni-channel capabilities.
The British beauty industry has long been a significant presence at Cosmoprof Worldwide Bologna. The sector is comprised of thousands of highly specialised small and medium-sized enterprises, vibrant and fast-evolving. The exhibition's product lines cover all distribution channels (retail and professional markets), including hair care, colour cosmetics, skincare, daily toiletries, and personal care devices. The key themes are: Creativity, Sustainability, Innovation.
Brand Statement: Bringing "Rituals That Work" to the Global Market
The Nougat London brand team commented:
"Being invited to participate in this official reception hosted by the Department for Business and Trade is highly significant for us. It is not only a recognition of the brand's long-standing commitment to quality and experience but also provides us with an invaluable opportunity to engage with high-quality global channels and partners. We look forward to bringing the 'Rituals That Work' philosophy, along with the British lifestyle of wellbeing that Nougat London represents, to more international markets."
From Product Export to Brand and Experience Export
Nougat London was founded in 2000 in London, UK, by Harry Rogers. It is a British beauty brand focused on the philosophy of physical and mental wellbeing, adhering to the brand ethos: "Rituals That Work – Powered by Nature. Proven by Science."
The brand combines efficacious botanical ingredients with modern scientific formulas to create products that deliver both effectiveness and a sensory experience, transforming daily care into meaningful life rituals. Its product range includes hair care, body care, natural hair colour, home fragrances, and nutritional supplements, bringing balance and health to the fast-paced modern life.
Distinguishing itself from traditional beauty brands, Nougat London has in recent years consistently strengthened its positioning as a "wellbeing lifestyle brand", building a differentiated product and brand system centred on efficacious botanical ingredients and modern scientific formulas.
Through this official event and exhibition platform, Nougat London aims to further accelerate its evolution from "single product sales" towards "brand experience and lifestyle export", gaining access to high-quality retail and distribution channels in Europe and global markets.
Expanding International Channel Presence
Leveraging Cosmoprof Bologna as a key global industry hub, Nougat London will focus on:
l High-end lifestyle and boutique channels in Europe and the UK
l Professional retail networks for beauty and personal care
l Integrated international distribution models blending online and offline channels
The brand will also further explore deeper collaboration opportunities with international platforms and regional partners.
About Nougat London
Nougat London was founded in 1990 in London, UK, by Harry Rogers. It is a British beauty brand focused on the philosophy of physical and mental wellbeing, adhering to the brand ethos: "Rituals That Work – Powered by Nature. Proven by Science."
The brand combines efficacious botanical ingredients with modern scientific formulas to create products that deliver both effectiveness and a sensory experience, transforming daily care into meaningful life rituals. Its product range includes hair care, body care, natural hair colour, home fragrances, and nutritional supplements, bringing balance and health to the fast-paced modern life.
Business Enquiries
Nougat London – Brand & Partnerships Team
Email: info@nougatlondon.com
Official Website: www.nougatlondon.com
